We produced a series of photorealistic product visuals for a rebrand of Thornbridge Brewery by Thirst design agency. We created standard pack shots of each product as well as images and animations of the secondary packaging, servings of the beer and arrays of Thornbridge cans and bottle to indicate the scale of its production. Our CGIs highlight the new packaging design and brand consistency.
Client: Thirst
Brief: We were commissioned by Thirst drinks design agency to carry out a series of product visualisations for their rebrand of Thornbridge Brewery.
Background: When Thornbridge decided to put their world famous beer into cans, they asked Thirst to update their packaging design and redefine their brand. The aim of the rebrand was to connect with new consumers within the dynamic craft beer market, while maintaining loyal followers of their well-established product. Thirst came up with a new brand identity based on Thornbridge’s classic monogram and a bold colour palette, plus a new bespoke pattern.
Approach: We created a series of photorealistic computer generated images of each of the products in the Thornbridge range. Alongside these standard pack shots, we also created animations, images of the secondary packaging and visuals including servings of the beer to add to its appeal. In addition, we produced various shots showing arrays of Thornbridge cans and bottles to indicate the vast scale of its production. Our product visualisation showcases the updated product imagery by Thirst and highlights the consistency created across the brand.
Services: Product Visualisation