We provided photorealistic 3D product visualisation and a product launch animation as part of Freytag Anderson’s rebrand for Inveralmond Brewery.
Client: Freytag Anderson
Brief: We worked with award winning designers Freytag Anderson to visualise their rebrand for Inveralmond Brewery.
Background: Inveralmond are one of the most successful and well-known breweries in Scotland. They wanted to revitalise their brand in order to better represent the quality and origin of their products within the fast moving craft beer market, as well as unify the imagery of their core range and annually released beers. Freytag Anderson updated the brand’s logo and commissioned the Scottish artist Peter McDermott to create bespoke illustrations for the labels of each of the core range. These visuals evoke the sense of place that Scotland represents globally: a land of beautiful landscapes and rich history.
Approach: We were asked to create 3D visualisation solutions for this project and produced photorealistic CGIs of the full range of Inveralmond products including their metal cans, glass bottles and secondary cardboard packaging. We also created a computer generated animation of Inveralmond’s core products for the launch of two new beers to be included in this range. Our packaging renders showcase the successful and consistent brand imagery created by Freytag Anderson, and our visuals now feature as part of Inveralmond’s website and online marketing materials.
Services: Product Visualisation / Product Animation / Animation Art Direction
Client Testimonial: “We worked closely with Render Studio to visualise the core range of Inveralmond products for launch. Their attention to detail and ability to recreate the subtle tactile qualities of the design and production was incredible. Both ourselves and our client were blown away by the results and the feedback from industry has been fantastic.”
— Greig Anderson, Freytag Anderson