Up Front Brewing
Highly-regarded independent brewer Jake Griffin is currently establishing his core range of beers under the Up Front label. Jake’s twin passions - for exceptional beer and design - have found expression through a collaboration with illustrator Stanley Donwood.
We were commissioned to visualise the re-branded cans with an emphasis on the tactile quality of the print which was difficult to achieve through traditional photography. As part of the brief we also created an atmospheric launch video which we art directed and produced.
In addition, we also created a bespoke Augmented Reality (AR) app for iOS and Android devices which literally made the cans come to life in your hands.
Agency: Freytag Anderson
Services: Product Visualisation / Animation / Animation Art Direction